Wisk Laundry Detergent: History and Alternatives


Wisk laundry detergent was the first to be sold in liquid form, and that was only the first success enjoyed by this prolific company. From effective cleaning to environmental friendliness, Wisk is a household companion countless families love to have around.

A Brief History of Wisk Laundry Detergent

Wisk laundry detergent was founded in 1956, successfully marketed as the first liquid laundry detergent, Wisk was an overnight sensation. Then, in 1974, their infamous "Ring Around the Collar" TV commercials hit airwaves, making them an even more recognizable household name. While the popular ad spots got Wisk more attention, it was its consistent product quality that kept it around for an additional 35 years. Now in 2009, Wisk comes in many varieties, including easy to use tablets, double concentration, and high efficiency. Even though it was originally branded as the first liquid detergent, in 1989 Wisk also joined the ranks of powder detergents, giving itself a foothold in both liquid and powder leagues of competitors.

Available Varieties of Wisk Laundry Detergent

The liquid varieties of Wisk line up like a row of superstars in your grocery store shelf of cleaning products. Here is a brief review for those who haven't noticed Wisk for awhile.

Original Clean

Perhaps Wisk is a generational tradition in your home, and you can't imagine your family laundering clothes with anything else. Or maybe you're only interested in the straight and simple - proven to do the job right every time. You might be a good candidate for Wisk Original Clean, which still boasts the basic formula used back in the 1950s. One difference - it now comes concentrated for more cleaning power and less packaging. Original Clean comes in a 32 load size.

High Efficiency

If you own a high efficiency washer, you likely value the environment and hope to give it a break when it comes to your family's needs. With Wisk High Efficiency, you will enjoy a specially formulated detergent that is low on suds and big on clean. Let Mother Nature keep her water and energy - you've got it covered with this favorite Wisk product.

Bleach Alternative

Bleach can be intimidating. Especially if you are just starting to teach your children how to load the laundry, you are putting your wardrobe at risk by handing them a bleach bottle. Even adults can (and often do) make mistakes with the bleach, and this can be costly in the long run if you find yourself replacing clothes. Instead, use Wisk Bleach Alternative, which protects your clothes' colors and whites without the risks that come with standard bleach. You'll be impressed with how clean and vibrant everything stays after multiple washing machine cycles with Wisk.

Citrus Clean

Finally, you can break out of the rut of the typical clean laundry scent with something fun and inviting - Wish Citrus Clean. With a fresh and invitingly fruity smell, the aroma of citrus will fill your laundry room, dresser drawers, and any other area of the home you find clean clothes. It's a welcome change from ordinarily scented detergent, and you won't compromise the cleaning quality.

Current Promotions

wheeled laundry basket

On Wisk's official website, you will find various promotions throughout the year. Most commonly, you can print out a coupon good toward your next Wisk purchase. You need to register with the website in order to download the coupon, but it is worth the slight inconvenience.

Finally, you can find laundry tips and answers to commonly asked questions, so using your Wisk product will be simple and foolproof the first time, every time.

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Wisk Laundry Detergent: History and Alternatives